Fiesta Bowl

1971 Running ESPN

The Fiesta Bowl (the PlayStation Fiesta Bowl is the full official name of this annual game) is an American college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Sponsored by obstacle racing series BattleFrog, as of January, 2016 it is officially known as the BattleFrog Fiesta Bowl. Vizio served as the title sponsor for the 2014 game. From 1996 until 2014, Frito-Lay was the bowl's title sponsor through its Tostitos tortilla chip brand. Previous sponsors included Sunkist and IBM. In 1998, the Fiesta Bowl became part of the Bowl Championship Series (BCS), and before 2006 every four years (most recently in 2010) was the designee for the national championship game. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee.